The Shining is a film with some of the most iconic shots, performances, and carpet patterns in film history, so it’s a fun film to work on campaign elements for. It’s also a film that plays often at the Coolidge in different contexts, so investing time in creating a variety of high quality assets, particularly those that don’t specify a date or too many details, consistently pays off.

The yellow of Saul Bass’ memorable poster provides a bold leading color for these assets, and while the title treatment doesn’t replicate the one on the poster precisely, it keeps the general font style intact, especially the mix of lowercase and uppercase character styles.

Animated GIFs

Overlaying graphics on film GIFs can often look tacky, but in the case of The Shining, the iconic status of the shots used combined with the recognizable, bold yellow typeface works together instead of feeling too much like advertising.